A New Era of At-Home Scalp SPA Begins TodayProfessional Haircare Brand Launches, Bringing Science-Backed Care Home

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dordorhui
in

Updated June 19 2025 – Re:Root, a professional haircare brand jointly developed over three years by an internationally experienced hairstylist and a fashion stylist, officially launched with an intimate and warm premiere event. The gathering was attended by friends from the fashion and business communities, all witnessing the brand’s mission to transform decades of professional haircare expertise into a “miracle-at-home” scalp SPA series — a milestone in offering innovative solutions for modern concerns such as hair loss and scalp health.

At the event, the founder elaborated on Re:Root’s core philosophy: “The scalp is skin, hair is protein — they require separate care.” The co-founder also shared the journey from concept to finished product. The hero product, Re:Root Shampoo, features a “zero-residue” formula free from sulfates and silicones, certified by multiple international standards. Combining molecular repair technology and bio-renewal science, its gentle, low-irritation formula is suitable even for sensitive scalps, delivering a professional “let your scalp breathe” experience at home. The founders shared that they are not only life partners but now business partners as well — truly a bond built through hair.

Decades of Expertise, Crafting At-Home Haircare Miracles
Modern scalp issues such as itching, dandruff, and hair loss are becoming increasingly common and affecting younger demographics, while traditional haircare products often fail to address root causes. The Re:Root line was developed over three years in collaboration with an international professional laboratory and refined through long-term user testing, aiming to bring professional-grade care into every home.

Launching Online, Leading a New Haircare Trend
Starting today, the full Re:Root collection is available through official online channels. The range includes shampoo, scalp massaging brush, and scalp essence to meet various haircare needs. A limited launch promotion is also available for a limited time — don’t miss out!

Re:Root

LetYourScalpBreathe